National, local and specialist media
The PRINCIPLE Trial is working with local and specialist media all across the nation. This work is in addition to featuring on major networks such as BBC, ITV and Channel 5.
We have worked with the smaller and more specialised media to specifically target key groups that have been historically missed by the more traditional media sources.
This includes our work in pharmacy publications to increase engagement among pharmacists to promote their knowledge and help them disseminate information about the trial to the public.
We have also worked with specialist media such as the South Asian press to increase awareness among members of the public that traditionally have been missed. This will ensure more people than ever are aware of the help and support available through these trials.
The PRINCIPLE Trial has been supported by Chemist and Druggist magazine through extensive coverage of our pharmacy and community outreach efforts. This is an ideal publication due to their readership being largely comprised of those in the pharmacy field.